If you have good content, your brand can be successful. You can dump thousands and thousands of dollars on paid ads, marketing, etc. but if your content isn't worthwhile in the market, you'll never sell your product.
You're always selling something. Even if you are a podcast or a content creator. You are selling your content to get listeners so you can get ad sales and scale your business.
At The Thriving Lotus, we think of sales first. We think about how to solve the market's problem with your product (or content). And then we figure out how to present it to the world.