Creative and strategic storyteller with more than a decade of experience scaling social media footprints for professional athletes, sports organizations, podcasts, and content creators.
Social Media Marketing
LA Kings
September 2019 - August 2021
• Established and implemented company-wide strategy for organic social media channels including merchandise campaigns, content creation and execution, brand voice, sponsored content and best practices for multiple account holders
• Created personalized content for the professional athletes to build their personal brands and serve as brand ambassadors for the organization
• Served as the main stakeholder for social listening tools and analytic reporting for both internal and external clients such as GEICO, Popcornopolis, Spectrum, and MANSCAPED
• Strategized with marketing and creative department leads to create compelling content campaigns in order to sell tickets and bring in new revenue streams for the company
• Acted as a primary communication strategist on the LA Kings Inclusion Plan and helped to implement strategy for The ALLIANCE: Los Angeles, an 11-team promise to end racism in professional and youth spots in LA
• Led content development; requested assets from designers, photographers, videographers and external creative partners
• Worked with external agency to implement paid social ads strategy and brand guidelines
• Worked with media relations team to create personalized content for the athletes, who served as an extension of the team in a brand ambassador capacity
Social Media Marketing
Minnesota Wild
November 2013 - August 2019
• Served as primary contact for players in the Wild organization for all content and social media needs
• Built personal brands for NHL players on social media platforms and to promote their charitable efforts, including Jason Zucker’s Give 16 hat campaign
• Provided training and personalized branding strategies to the organization's athletes while supporting the team's marketing initiatives
• Strategized, created and executed compelling content for the Minnesota Wild social media channels including Facebook, Twitter, Instagram, and YouTube; ensures posts tagging and linking are optimized
• Worked with NHL players to conceptualize, draft and execute social media posts in conjunction with their personal brands
• Tracked and analyzed KPIs in order to make informed decisions both internally and with corporate partners
• Collaborated with the corporate partnership, marketing intelligence, retail, and sales departments to help create revenue streams from the Wild's social media channels
• Served as the primary contact for any social media crises, questions or concerns for internal departments and team-related inquiries
• Managed the social media community to serve as the initial customer service agent
• Promoted ticket and retail sales through social media posts, including placing paid advertisements
• Took photographs of the team and activities for marketing materials, social channels, news pieces and photo blogs on Wild.com as well as external media sources
• Served as primary contact for any social media crises or questions for all internal departments and team-related accounts such as Nordy (mascot) and player accounts
• Designed game day photos and infographics in Photoshop for all platforms
• Promoted merchandise and ticket sales through unique campaigns on Twitter, Facebook, Instagram and Snapchat, including paid social
• Updated Wild.com with stories, photos and videos provided by the editorial team
Social Media Assistant
New Jersey Devils
April 2013 - October 2013
Previous: January 2012 - June 2012 (Intern), January 2013 - April 2013 (Intern)
• Created unique content to engage fans via social media platforms including Facebook, Twitter, YouTube, Pinterest, Instagram, Vine and Google+
• Created daily social media content calendars for the Devils and Prudential Center platforms
• Created graphics with Photoshop for all social media platforms
• Helped the award winning @NHLDevils Twitter grow by 32,348 followers and the Devils Facebook increase by 16,684 likes
• Managed six interns in the social media department
• Edited and reviewed posts for various media platforms from coworkers and interns prior to sending them live
• Led a successful campaign for Martin Brodeur surrounding the EA Sports NHL14 Cover Vote through the use of Facebook and Twitter posts containing photos and videos
• Helped oversee the Devils Generals, 25 volunteer fans, to engage the brand as well as the Rock Reporters, volunteers for Prudential Center event coverage